Portland Schooner Company
Re-branding Campaign

Portland Schooner Company needed to stand above its competition in a crowded space: the Portland waterfront. KG developed a brand positioning and created a new marketing campaign for the company. Tactical execution included signage, marketing collateral, ads, environmental advertising and posters. The new branding highlighted Portland Schooner's differentiating features, specifically its classic wooden schooners and the unmatched experience visitors receive. The campaign continues to send customers to Portland Schooner two years after its debut.