Con-way
Truckload Banner Advertising

This banner campaign was created in support of print advertising and public relations efforts to help Con-way Truckload recruit more experienced drivers. Facing an industry-average driver turnover rate of more than 120 percent, it was important to make sure Con-way's communications used all possible media to reach potential drivers. To date this campaign has led to record recruitment numbers including an all-time company high in January 2008.