Con-way
Faster Campaign

Con-way Freight needed to promote its capabilities and services with a broader audience to drive sales and build brand awareness. The Faster campaign was created to accomplish both goals by advertising for four consecutive weeks in USA Today, along with an internal campaign to its thousands of drivers. ROI was measured by driving customers to a unique website created in step with the ad campaign that encouraged customers to get a rate quote for their next shipment. The campaign was highly successful, helping the client to double shipments during the time the ads ran.