"Growing by the Truckload"

This cover spread told the story of Con-way Inc.'s acquisition of Joplin, Mo.-based truckload carrier Contract Freighters Inc. (CFI), previously Con-way's largest vendor. The acquisition made Con-way the sixth largest trucking company in the nation, with a unique mix of both less-than-truckload and full truckload operations under the same umbrella. The acquisition allows the company to align more operations to fit into broader global supply chains and is the first step in a strategic plan to grow the company.

"The Times They Are a Changing"

This article explores the government regulation and oversight in the credit card payment industry. PowerPay CFO Richard Borts is quoted as an expert on the topic, raising awareness for his company, which competes in a crowded, commoditized market. Borts' remarks outline the history of the federal and state governments' roles in controlling the financial services industry and recent shifts in proposed regulation, and he cites examples of how those changes could affect the industry.

"WMTW-TV, Channel 8, ABC affiliate"

The Gulf of Maine Research Institute has hosted more than 20,000 students since January 2006, and will host more than 13,000 this year alone, in an effort to expose every fifth- or sixth-grade student in Maine to its state-of-the-art scientific learning center. Despite the not-for-profit's community and business involvement, its mission and goals are virtually unknown on the state and even the local level. WMTW-TV featured GMRI's unique LabVentures! learning program and the impact it has on students throughout Maine. The news segment aired three times in two days, significantly raising awareness for GMRI on one of the state's most watched television stations.

"Truckers Slowing Down to Save Fuel"

Associated Press energy reporter James MacPherson writes about the impact that record fuel prices are having on the nation's truck drivers as diesel reaches nearly $4 per gallon and the resulting increase in the cost of consumer goods. The story features Con-way's enterprise-wide efforts to reduce fuel consumption, represented by its recent announcement that it has reduced the speed governors on its 8,400-tractor fleet to run at a maximum of 62 mph, down three mph from the previous setting. This reduction in speed is expected to reduce consumption of diesel fuel by nearly 3.2 million gallons annually, eliminate approximately 72 million pounds of carbon emissions from the environment and be equivalent to removing nearly 7,300 automobiles from America's highways. This article appeared in more than 200 print and broadcast news outlets across the country including The New York Times and National Public Radio.

"Snowplow Simulator Prepares Drivers"

In late 2007, MPRI launched a simulator-based driver training program designed specifically for snowplow operators and needed to raise awareness of its new product offering. WTTG-TV, the local FOX affiliate in Washington, D.C., attended a training seminar for the city's public works drivers to practice on the simulator. The resulting coverage was a two-minute story about the event that appeared on its 10 p.m. newscast, including a segment with the reporter test-driving the simulator.

"More Women Take the Wheel in U.S. Trucking Industry"

Reuters transportation correspondent Nick Carey visited Con-way Freight's Aurora, Ill., freight assembly center to research this article highlighting the presence of women in the trucking industry and how an increase in their numbers could help solve the country's severe driver shortage. Four female Con-way drivers were featured in this syndicated story that ran in daily outlets and trade publications across the country over a period of two weeks garnering 59,207,738 media impressions.

"Going East"

Riverwalk, LLC, and Intercontinental Real Estate Corporation were seeking to develop Portland's eastern waterfront, an often overlooked part of the city, by developing several projects including a parking garage, office building and condominiums. The developers' April 26, 2007, groundbreaking for the garage was featured in the April 30 issue of Mainebiz, the leading business newspaper in Maine.

"NBC Nightly News with Brian Williams"

Long-haul trucking firms across the country deal with driver turnover rates that exceed 100% each year. "NBC Nightly News with Brian Williams" featured a story on recruiting drivers from a non-traditional population: retirees. The segment included interviews and even a reporter ride-along with a married, retired couple who decided that driving long-haul in a big rig was just the right career move for them. For trucking giant Schneider National, Inc., the coverage resulted in a dramatic uptick in the number of calls and driver applications from the over-50 crowd.

"Room to Improve"

Mirage Hardwood Floors was seeking to position itself as a leader in the United States pre-finished hardwood flooring market. Based in Canada, the company needed high-profile media attention in the U.S. market to achieve its goal. An article appearing in The New York Times on fine design in hardwood floor not only singled out Mirage as a firm preferred by high-end designers, it also provided contact information for the company, which helped drive traffic to its web site and ultimately resulted in an influx of new orders.

"New Stains Expand Design Options"

Mirage Hardwood Floors was launching new stains and needed to build awareness prior to the official launch at the Surfaces 2006 design show. By appearing in Environmental Design + Construction the company was able to reach its target audience while giving them a sneak peek at what the new stain options would be.

"A Trailer-Full of Troubles"

This article explores the operational cost pressures that long-haul carriers and other transportation companies face, and how they are addressing them. Schneider CEO Chris Lofgren doesn't pull any punches in his answers to the editor's questions about recruiting and retaining drivers, surging fuel costs, national security and keeping equipment compliant with federal regulations. As the leader of the largest truckload carrier in North America, Chris is in a position to speak openly about the industry and take positive action, thereby establishing thought leadership for Schneider on a number of critical issues.