Con-way
Racing Web Site

As a key component of their marketing program, Con-way Freight formed a strategic relationship with Ford Racing, Roush Fenway Racing and their new driver in the NASCAR Craftsman Truck Series, Colin Braun. KG Partners was tasked with building the Con-way Freight racing site to build excitement about the Con-way Racing program for Con-way employees and customers. The site has experienced an incredible amount of traffic since its launch. Fans from across the country have become invested in Colin's development and, because the site is constantly updated, visitors come to the site frequently to see the latest news.

Hannaford Supermarkets
Featured Food Page

Hannaford Supermarkets wanted a feature on their site to highlight their continued commitment to healthy foods through their Guiding Stars^® program. The site needed to garner and keep customer interest, while educating and entertaining the user. Featured foods rotate regularly and highlight different recipes, podcasts and interesting food facts. Users are reminded to come back through e-mail blasts and e-newsletters.

Hannaford Supermarkets
Holiday Ads

The Hannaford Supermarkets Wine Banner was part of a larger interactive initiative to showcase gift selections available at Hannaford Supermarkets during the holidays. The challenge was getting shoppers to think of Hannaford as a source for more than just groceries — that it's also a great place to pick up a last-minute gift such as a bottle of wine for a holiday dinner or party.

Schneider National, Inc.
Polar Post Viral Marketing

Schneider Dedicated wanted to increase awareness of their service in an interactive medium. As part of the "On Thin Ice" multimedia campaign, Polar Post was created as a viral marketing component to drive more people to Schneider's Dedicated site. Potential customers used Polar Post to e-mail friends, using different characters they created, and interacting in a fun and entertaining manner. KG created the e-mail system, visual design and interactive modules for this project. In addition to customer acclaim, this viral marketing tool won several awards.