Schneider National, Inc.
Rhino Campaign

Schneider Dedicated needed to change market perceptions regarding intermodal service, which was seen as a potentially unreliable shipping mode. They also required a creative execution that would break through the clutter of traditional trade print advertising and postcard direct mail. The Rhino campaign — which included print ads, direct mail that featured a branded stress rhino and trade show executions — positioned Schneider's Intermodal service as a surprisingly fast, reliable option for capacity, increasing awareness of the service.