Company's Session Will Feature Dashboard Information Design for Marketing Metrics Reporting
PORTLAND, Maine -- July 24, 2008 -- e-onlinedata, a leader in the online payments industry, today announced that Marci Gagnon, channel marketing manager, will be a featured presenter at HostingCon 2008, a gathering of international hosted services professionals set for July 28-30 at Navy Pier in Chicago. Gagnon will lead a session titled "How to Measure Recurring Revenue and Increase Profits by Design" on July 28 from 11:15 a.m. to 12 p.m.
The presentation will focus on the importance of choosing metrics and effectively visually communicating them through a Web-based dashboard model to display the progress of marketing initiatives. Gagnon will demonstrate how an informational dashboard can prove the return on investment (ROI) of marketing programs while facilitating the selection of next steps to drive process improvement.
"Creating an effective representation of vital information is critical to helping management quickly assess progress, identify problem areas and take steps to eliminate them," said Gagnon. "The Web-based dashboard model can accomplish all that, while underscoring the ROI of key marketing initiatives."
Gagnon brings nearly 10 years of marketing and creative experience to her position as channel marketing manager at e-onlinedata. She holds a master's in marketing with a concentration in organizational communications.
HostingCon is the world's largest annual gathering of hosted services professionals. This year's event features more than 40 presentations offered in four tracks -- marketing, growing, technology and leaders. For more information, visit www.hostingcon.com.
About e-onlinedata
e-onlinedata, a wholly owned subsidiary of PowerPay, is the nation's most trusted Internet-based merchant account provider and one of the largest resellers of Authorize.Net payment gateway. PowerPay is one of the fastest-growing providers of integrated e-commerce and retail payment solutions in the United States. Founded in 2003, PowerPay offers a broad portfolio of payment processing solutions to merchants via four major acquisition channels: e-commerce, software developers, financial institutions and direct merchant-level sales. Additionally, the company is one of the few payment processing organizations with total in-house merchant underwriting, risk management, customer service, technical support, information technology, product development and inside sales departments. The Portland, Maine-based company supports all major credit and debit cards, electronic benefits transfer (EBT), recurring bill payment and a variety of card-based payments. Together, PowerPay and e-onlinedata deliver comprehensive, innovative solutions that help customers grow their businesses and improve bottom lines. In 2007, the Best Companies Group, in partnership with the Maine Department of Labor, recognized PowerPay as one of the Best Places to Work in Maine. For additional information about e-onlinedata and PowerPay, please visit www.e-onlinedata.com or www.powerpay.biz
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