North America's Leading Transportation Provider Taps Firm's Extensive Industry Expertise
PORTLAND, Maine and SAN MATEO, Calif. -- June 27, 2007 -- KempGoldberg, a strategic marketing and communications firm, today announced that it has been engaged by Con-way Inc., a $4.2 billion transportation and logistics company based in San Mateo, Calif. KempGoldberg is providing services across the Con-way North American enterprise, including Con-way Freight, its less-than-truckload (LTL) division; Menlo Worldwide, its diversified global logistics, supply chain and transportation management subsidiary; Con-way Truckload, its full-truckload division providing transcontinental line-haul services; and Road Systems, Inc. (RSI), Con-way's trailer manufacturing subsidiary.
"KempGoldberg brings the marketing industry's most extensive transportation experience and knowledge to Con-way. They know our services, markets and key constituencies, including shippers, customers and drivers," said Tom Nightingale, vice president, communications and chief marketing officer, Con-way Inc. "We are very pleased to have them on board."
Specifically, KempGoldberg is leveraging its broad marketing and public relations expertise in the areas of transportation, logistics, supply chain management, technology and recruitment. In addition, Con-way will employ efficiencies offered by KempGoldberg's integrated approach to brand management through print, mail, Web, editorial and broadcast.
"The addition of Con-way, a Fortune 500 company, to our roster of marketing and public relations clients is a significant development for us," said Alex Kemp, a principal at KempGoldberg. "Con-way is one of America's great companies with a strong culture of success and dedication to its brand. We look forward to supporting Con-way's continued success with our unique and winning approach to client service."
About KempGoldberg
KempGoldberg provides strategic marketing and communications services that help its clients grow and become more profitable. KempGoldberg integrated marketing services include brand development and stewardship, full-service public relations, new media/Web design and production, direct marketing, advertising, and sales and channel optimization. KempGoldberg is based in Portland, Maine. For more information, please visit kempgoldberg.com.
About Con-way Inc.
Con-way Inc. (NYSE:CNW) is a $4.2 billion freight transportation and logistics services company headquartered in San Mateo, Calif. Named FORTUNE magazine's "Most Admired Company" in transportation and logistics for 2007, Con-way delivers industry-leading services through three primary operating companies: Con-way Freight, Con-way Truckload Services and Menlo Worldwide. These operating units provide high-performance, day-definite less-than-truckload (LTL) and full truckload and intermodal freight transportation, as well as logistics, warehousing and supply chain management services, and trailer manufacturing. Con-way Inc. and its subsidiaries operate from more than 500 locations across North America and in 20 countries. For more information about Con-way, visit www.con-way.com.