Major Hardlines Distributor Taps KG Partners' Integrated
Advertising, Public Relations and Interactive Services
PORTLAND, Maine -- July 23, 2008 -- KG Partners, a nationally recognized advertising, public relations and interactive agency, today announced it has been engaged by Emery-Waterhouse, a leading provider of quality professional building products and related services to independent retailers and their customers. Also based in Portland, Emery-Waterhouse distributes professional-focused hardline products to lumberyards and specialty retailers from Maine to Pennsylvania. Distinguished in the building products industry for high levels of service quality, a customized customer approach and broad product selection, Emery-Waterhouse selected KG Partners because of its proven track record of helping achieve clients' business goals.
"We chose KG Partners over other agencies because they can blend solid strategy with winning creative," said Tim Mathis, vice president of marketing, Emery-Waterhouse. "Our goals are to accelerate our customers' sales, and KG Partners proved to us that they understand this and can work collaboratively with us to make it happen."
KG Partners is leveraging its strategic and tactical expertise in the areas of business-to-business marketing and dealer support in its work with Emery-Waterhouse. The agency is executing brand strategy development, direct marketing, interactive design and development, public relations, event planning and print design on behalf of Emery-Waterhouse.
"Emery-Waterhouse is a well-managed, growing company that understands how marketing can drive business," said Alex Kemp, principal, KG Partners. "It has a very long history of success and we are honored to have been selected as its agency of record."
About KG Partners
Based in Portland, Maine, KG Partners is a nationally recognized advertising, public relations and interactive agency that helps its clients build and maintain business momentum. The talented people at KG Partners work hard to connect clients with their markets and help brands find their voice. For more information on how KG Partners can help you connect, please visit KGmoment.com.
About Emery-Waterhouse
Founded in 1842, Portland, Maine-based Emery-Waterhouse is a full-service independent hardlines distributor serving hardware dealers, lumberyards and home centers throughout the Northeast and Mid-Atlantic regions. In 2008, the company launched its Emery Building Materials division with operations in Pennsylvania. Emery-Waterhouse offers product assortments across all major categories ranging from hardware, tools, paint and sundries to lawn and garden supplies. Its leading brand partners include 3M, Bosch, DP, DeWalt, GE Lighting, Minwax, Irwin, Lenox, Makita, USG, OMG Fastenmaster, Stanley Bostich, RotoZip and York Manufacturing. In addition, Emery-Waterhouse offers value-added services such as innovative merchandising and sales solutions. For more information, visit www.emeryonline.com or call 800-283-0236.
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